Someone once said that good advertising is nothing but a nice design. At Expect Advertising, Inc., we believe that effective advertising is the battle of the minds - and creative is only one dimension of that challenge. Creative is what a customer sees. The ad message makes the customer think. Branding makes them feel, and persistence makes them act. The Expect team carefully combines these components to craft a positioning idea that becomes the foundation for brand differentiation.

The product comes first - and the goal is to decisively position your product in the customer's mind. Our objective is to make your product stand out from the competition. We propose a simplified message with a value proposition, so your product is "heard" above the continuous stream of advertising that bombards today's customers.

We subscribe to the vision that you may be manufacturing lipstick-but you are selling hope.

While our competition may come to you with one idea and say, "Here it is. How do you like it?" we dig deeper, explore various angles and present an array of ideas to select from, and develop programs that work across a variety of platforms, such as:

•	Broadcast
•	Digital
•	Direct
•	Events
•	Mobile
•	On-line
•	Out-of-Home
•	Print

When you need marketing services for your brand, reach for
Expect Advertising, Inc.

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Branding is not about getting your target market to choose you over the competition - it is about getting your prospective customer to see you as the only one who provides a solution to their problem. Expect Advertising, Inc. has a long history of developing and managing brands for our clients. We believe that branding always begins with a business strategy - and the brand, in turn, becomes the emblem of that strategy.

Our work in branding encompasses the following capabilities:

•	Brand Architecture Development
•	Brand Logo Design Development
•	Brand Messaging Development
•	Brand Name Development
•	Brand Positioning Development
•	Brand Research
•	Strategic Planning
•	Trademark, Domain Name and -ve Connotation Research

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Great design speaks for itself - it is the face of all business strategies. A design can be subtle, conservative, loud or out-of-the box, but it must complement your overall business strategy and vision. At the end of the day, the design should get your brand noticed and provoke a strong, positive response. Design is vital in all executions, such as:

•	Annual Reports
•	Collaterals
•	Corporate Identity
•	Direct Marketing
•	Premiums
•	Print Material
•	Sales Programs
•	Trade Shows
•	Web Sites

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Whatever your needs - creative, technical or academic writing - our staff has versatile experience in a variety of styles and media to influence and engage your audience through headlines, ads, messaging, collaterals, PR, blogs or one-on-one communication material. We believe effective writing is what touches the hearts and minds of customers and helps your brand stand out.

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We have experience in building business-to-business and business-to-consumer brands in the healthcare industry using both offline and online techniques. We have developed successful direct response, direct mail and e-mail based campaigns utilizing database marketing for a variety of companies.

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We can help your company dramatically strengthen and improve customer relationships through cohesive strategies and plans that include personalization and customization of the user experience. We work with all parts of the marketing mix to ensure the target audience is surrounded with consistent brand messaging.

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Our capable team will develop interactive solutions that dazzle and delight. Whether it's a website, blog, social media, SEO management or web advertising, we can provide complete web experience in a cost-efficient manner for a higher ROI. Our interactive strategy may include:

•	Animation
•	CD-Roms And Dvds
•	Database Design & Management
•	E-Mail Marketing
•	PR
•	ROI Assessment
•	Search Engine Marketing
•	Search Engine Optimization
•	Social Media Marketing
•	3D Graphics
•	Video And Digital Production
•	Web Analytics
•	Web Banner Ads
•	Website Design And Development
•	Web Education Programs
•	Web Marketing Research
•	Web Training Programs

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At Expect Advertising, Inc. we understand the power and economics of repeat customers. We can help you design and implement compelling loyalty programs to keep internal and external customers returning to your brand.

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Expect Advertising. Inc.’s team includes a group of market research experts who have training in state-of-the-art qualitative and quantitative research techniques in various industries: this helps us identify marketing opportunities for your brand.

•	Email and Web-based Surveys
•	Focus Groups
•	Intercept Interviews
•	In-depth Interviews
•	Internet-based Research
•	Qualitative Research
•	Quantitative Research
•	Telephone Surveys
•	Triads Research

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Our client's media budget is our primary emphasis at Expect Advertising, Inc. We prioritize the best possible media opportunities by qualitatively assessing each media component. Our established relationships with media franchises allow us to deliver the best pricing, services and outcomes. Media management includes:

•	Banner Marketing
•	Broadcast Media (television and radio)
•	Digital Media
•	Direct Marketing
•	Interactive Media
•	Media Planning and Media Buying
•	Outdoor Media
•	Print Media
•	Search Engines Advertising
•	Sponsorship Opportunities
•	Syndicated Marketing
•	Trade show media

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Public Relations (PR) is the art of putting your best foot forward and proudly showing the strengths of your brand. Our PR people can help you "show off" with product launches, brand management, crises management, web blogs and social media. We can craft PR releases and work trade shows. PR activities may include:

•	Blogs Development
•	Company and Brand Publicity
•	Crises Management
•	Employee Communications
•	Event Planning
•	Media Relations
•	Product Launches
•	PR Releases
•	Social Media Management

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Strategic planning is at the core of our idea development process. An in-depth analysis of our client's brand, competition, customers, distribution and pricing is performed before developing an idea to differentiate and succeed. Strategic marketing services may encompass the following:

•	Business Analytics
•	Creative Testing
•	Industry Research
•	Marketing Plan Development
•	Positioning Research
•	Qualitative Research
•	Quantitative Research
•	Segmentation
•	Strategic Planning

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Our Non-Personal Capabilities include:

•	Brand Message
•	Print Collaterals
•	Direct Mail
•	Telemarketing
•	Journal Advertising
•	Doc-Talk/HCP-Talk
•	Teleconferencing
•	Videoconferencing
•	Fax Broadcast
•	IVR Programs
•	Website
•	Landing Page
•	eBlast
•	eNewsletter
•	eDetailing
•	Webinars
•	Web Banners
•	Search Engine Optimization
•	Search Engine Marketing
•	Facebook
•	Twitter
•	YouTube
•	iPad Apps
•	Mobile Apps
•	KOL Video
•	Case Studies Video
•	Highlights Video
•	Tradeshow Displays
•	HCP Education Programs
•	Patient Education Programs
•	Case Studies Print
•	Slide Kit
•	KOL Relationship
•	Advisory Board
•	Roundtable Programs
•	Highlight Brochures
•	Market Surveys
•	Fulfillments
•	Medically Relevant Premiums

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